I managed the digital and social media strategy for this mental health tech startup, finding the sweet spot between clinical psychology and audience growth.

• Engagement Growth: I wrote and designed B2C campaigns, including app notifications and email marketing, which helped increase our overall reach and engagement by 650%.
  
  

• Audience Acquisition: By aligning our content calendar with product launches, we grew our Instagram following by 28.5% and actively boosted new app downloads.
  
  

• B2B Positioning: I focused on brand-voice consistency to establish a strong global ranking on LinkedIn through targeted product collaborations.